I appreciate the comment about playing loose in the loose game, and to some extent that is true. However, you must play tighter than most of the loose players and expect more variance. What is variance? It is simply the swings in your bankroll that you experience. In a high variance game, like any loose game, you will see the very loose players amass vast amounts of chips while they happily crack aces with their crap hands and hit two pair playing any two suited cards, or make a really bad flush that holds up.
But, on the other side of the coin, these players will also suffer some real reversals of fortune, losing the big stacks they so easily accumulated. On other days, they will buy in repeatedly trying to capture that magical day when all of their crap was successful. They experience high variance, both from day to day and within a single session.
My goal by playing tight is to have very little variance. I am happy to buy in for $100, play for 5 hours, have a "nice" meal and cash out for $150. It may only be a $10 an hour win rate, but heck, that is better than minimum wage. The best poker books say that you shouldn't expect to win much more that one or two big blinds per hour.
Great link below:
http://www.cardschat.com/poker-variance.php
